How we at Bloomreach are laying the groundwork for a successful CI program
Hi Customer Intelligence peers! I’m Christy Augustine, Bloomreach COO, involve.ai customer, and member of the Customer Intelligence Advisory Board.The involve.ai team invited me to share our approach to Customer Intelligence (CI) and, as an early(ish) adopter, I’m happy to! As I told the team, CI is a rapidly growing differentiator; companies that aren’t thinking about it yet are behind. Net Revenue Retention already drives significant differences in company valuations, and in one to two years, CI will be the gold standard. I hope our story helps other leaders plan the leap.For Bloomreach, it was a clear leap. As a cloud company that helps organizations grow commerce through personalized engagement, discovery and content, we were founded on Big Data. Bloomreach customers use our solutions to increase traffic, boost search revenue, create targeted digital strategies, and much more. Given our data-driven roots, we have paid attention to CS data from the beginning. In the early days, that