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In 2022, Customer Intelligence emerged as a new business solution category, one that helps companies become more customer-centric and double down on revenue from their existing customer base. The momentum of the Customer Intelligence movement has been exciting to say the least!How can 2023 compare, you ask? I believe we have only seen the beginning of the impact customer data and insights can have on business transformation and customer value!Here are my top predictions for how customers will continue to be the greatest lever for revenue growth and ultimate success…especially in a questionable economy! Prediction #1: Customer health scoring will be defined by data-driven, personalized customer outcome measuresHealth scoring has been a huge component of Customer Success leadership over the years. It has helped us track customers’ wellbeing, identify customers who need additional support, and lend assistance to CSMs guiding customers through challenges. But with today’s technology, relyi
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